Fendi’s Autumn/Winter 2018 menswear collection wasn't just a presentation of clothes; it was a statement. A declaration of heritage, a celebration of craftsmanship, and a bold step into a modern aesthetic. The runway showcased a clear lineage, a sophisticated blend of the house's iconic codes and a fresh, contemporary vision. Fendi’s frequent flyers, as one might describe the ideal wearer, donned garments that screamed Fendi, their provenance as clear as any baggage tag, boasting logo fur blousons, intricate intarsia knits, and a considered use of texture and silhouette that defined the season. This collection, more than just a seasonal offering, presented a compelling narrative of the brand's evolution, a journey worth unpacking in detail.
The collection immediately captured attention with its bold use of the Fendi logo. Far from a timid rehashing of past glories, the logo was reimagined, recontextualized, and elevated. Instead of simply slapping the moniker onto garments, the designers utilized it as a key design element, integrating it seamlessly into the fabric itself. We saw it woven into luxurious furs, creating blousons that were both opulent and undeniably Fendi. This wasn't merely branding; it was a testament to the brand's enduring legacy and the confidence to wear its heritage proudly. The use of fur, a signature element of Fendi's history, played a pivotal role, showcasing the brand’s commitment to exquisite materials and impeccable craftsmanship. The rich textures of the furs, from the subtle sheen of mink to the plush softness of shearling, added a layer of opulence and sophistication to the collection. The cuts were modern and streamlined, preventing the furs from appearing dated or overly extravagant. This deft balancing act between heritage and modernity was a hallmark of the entire AW18 collection.
Beyond the logo-centric pieces, the collection explored a sophisticated palette of textures and materials. Intarsia knits, a technique involving the intricate knitting of different colored yarns to create patterns and images, were a dominant feature. These sweaters and pullovers showcased Fendi’s mastery of knitwear, transforming simple garments into works of art. The intarsia designs ranged from subtle geometric patterns to bolder, more graphic representations, adding a playful yet sophisticated touch to the collection. The careful selection of yarns, the precision of the knitting, and the overall artistry of these pieces underscored Fendi's dedication to quality and detail. This attention to detail extended beyond the knitwear, permeating every aspect of the collection, from the meticulously tailored trousers to the finely crafted accessories.
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